Putting the “Home” Back Into a Home Based Business

With so many home based business opportunities one might wonder how to choose one. Many get started in network marketing believing they can work from home. However, after they join, they find they spend less time at home than before due to so many meetings. Others search for an Internet home based business. In both cases you can work at home if you understand what you need to build a business from home.

1. Capture Page – A simple webpage that is designed to capture the information of people that visit your website. In order to succeed you need to have a list of prospects for your product or service. The money is in the follow up. It can take up to seven follow ups before a person purchases a product, which is why it is important to get the information of people that come to your website.

2. Website – The website has to be designed to get the prospect to want to buy the product. A good sales letter might be necessary. One can find great sales letters by looking at your top competitor websites. These sites can give you ideas as to what people are looking for. If you are with a network marketing company, your website might include a presentation of the company and services.

3. Autoresponder – An autoresponder will allow you to send follow-up emails automatically. These emails would provide information on the product or service you are marketing. The emails also should contain a link to your website where they can learn more about your product as well as purchase it. There are companies that provide this service for a monthly fee or you can purchase one and have it hosted with your website.

4. Marketing Knowledge – This is what brings it all together. To be successful you must learn how to drive traffic to your website. The internet has many websites that can teach all the methods of marketing. For those on small budget, there are many free and low cost methods you can use to market your home based business.

These are just some of the basic requirements needed to get your internet home based business launched successfully, and be able to take advantage of working from home.